Integrity, Creativity, Collaboration, and Commitment are at the center of who we are and what we do

Integrity, Creativity, Collaboration, and Commitment are at the center of who we are and what we do.

GCI Visual Identity Video (EN) | (FR)

The Rosalind and Morris Goodman Cancer Institute (GCI) proudly unveils its new visual identity, marking the continuation of a strong legacy with a renewed vision that prioritizes knowledge generation in all our endeavors. Renowned as a world-class community of researchers dedicated to enhancing outcomes for cancer patients through scientific excellence, the GCI fosters interdisciplinary collaboration to accelerate progress in cancer research.

 “This new visual identity communicates our story internally and externally, uniting our diverse community of principal investigators, scientists, research staff, and trainees under a common banner. It also reflects our values and mission,” says Morag Park, PhD., Director of the GCI.

Collaboration, intertwined with scientific excellence, has become ingrained in our culture. By convening a global network of researchers who collaborate seamlessly, we extend our impact and enhance patient outcomes. Significant discoveries are not solely the work of researchers; they stem from the collective commitment of a community dedicated to reshaping the future for cancer patients.

The new visual identity and the tagline "The knowledge to cure", embodies our pursuit to comprehend the underlying mechanisms of cancer to enhance prevention, diagnosis, and treatment. It underscores our dedication to acquiring new knowledge to drive the development of innovative cancer solutions. It serves as a rallying point, inspiring our researchers to tackle formidable challenges and implement bold initiatives to outpace cancer.

“We extend our gratitude to the community who co-developed our identity, including The Faculty of Medicine and Health Sciences, our engaged Alumni and Donors, and our advisory boards.  We thank them for their continued support and commitment to our mission. We also wish to thank Riposte for guiding us throughout this process,” says Trina Johnson, PhD., Deputy Director of the GCI.

Find out more about the GCI and see our visual identity in action at goodmancancer.ca.